LYNDA GOOGLE ADWORDS ESSENTIAL TRAINING 視頻教學 英文教學版(DVD一片裝)




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軟體名稱:LYNDA GOOGLE ADWORDS ESSENTIAL TRAINING 視頻教學 英文教學版(DVD一片裝)
語系版本:英文教學版
光碟片數:單片裝
破解說明:
系統支援:Windows 7/XP/Vista
軟體類型:視頻教學
硬體需求:PC
更新日期:2014-02-28
官方網站:http://www.lynda.com/Google-AdWords-tutorials/Google-AdWords-Essential-Training/148582-2.html
中文網站:
軟體簡介:
銷售價格:$180元
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軟體簡介:
　
Quickly harness the power of Google AdWords and get the most value from 
your pay-per-click (PPC) spend. Learn how to choose the best keywords, 
write compelling ad copy, and measure the effectiveness of your ads on the 
leading PPC platform. AdWords expert David Booth explains the PPC landscape 
and shows how to use AdWords to get more clicks, conversions, and ultimately 
more return on your investment in search advertising. This course explains 
the best practices for setting up your account and offers lessons on keyword 
research, bidding strategies, the all-important Quality Score, conversion 
tracking, and campaign optimization. Plus, learn about remarketing with display 
ads and video advertising with YouTube.

Topics include: 
•Creating an AdWords account
•Researching keywords with the Keyword Planner tool
•Targeting locations and languages
•Writing great ad headlines and copy
•Setting campaign budgets and bidding
•Using ad groups
•Working with and optimizing your Quality Score
•Installing conversion tracking code
•Measuring ROI
•Testing ads with split tests
•Creating a remarketing campaign
•Creating a video ad campaign



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